Polling Matters - Episode 104 The YouGov forecast, pollster wars & May's lost momentum

On this week's episode of the PB/Polling Matters podcast Keiran is joined by Chris Curtis from YouGov and Adam Drummond of Opinium to discuss the latest polling and General Election campaign developments.

Chris Curtis explains the background to this week's controversial YouGov model seen in the Times that has suggested we might be facing a hung parliament. Curtis explains what is behind the model, its limitations and how we should read it.

Later in the show, the panel discuss why pollsters have such differing opinions on the state of the campaign and what May must do now to regain momentum and avioid the keys to Number 10 slipping through her fingers. Meanwhile, the team also unveil new polling on who voters trust most to negotiate Brexit and who they think will win.

Follow this week's guests

@keiranpedley

@chris__curtis

@AGKD123